{"id":10238,"date":"2013-09-11T08:39:14","date_gmt":"2013-09-11T08:39:14","guid":{"rendered":"http:\/\/praag.org\/?p=10238"},"modified":"2013-09-11T08:39:14","modified_gmt":"2013-09-11T08:39:14","slug":"artificial-eggs-on-sale-in-the-usa","status":"publish","type":"post","link":"https:\/\/praag.org\/?p=10238","title":{"rendered":"Artificial eggs on sale in the USA"},"content":{"rendered":"
\"Two<\/a>
Two scientists at Hampton Creek, working on the artificial egg<\/figcaption><\/figure>\n

A radical \u2018artificial egg\u2019 backed by Paypal billionaire Peter Thiel and Bill Gates goes on sale in US supermarkets for the first time today.<\/span><\/p>\n

Made from plants, it can replace eggs in everything from cakes to mayonnaise – without a chicken ever coming close to the production process.<\/p>\n

The team today started selling their \u2018plant egg\u2019, called Beyond Eggs, in Whole Foods in California – and say it could soon be available in supermarkets worldwide.<\/p>\n

\u2018We want to take animals out of the equation,\u2019 said Josh Tetrick, the firm\u2019s founder.\u00a0\u2018The food industry is begging for innovation, especially where animals are involved – it is a broken industry.\u2019<\/p>\n

\n

‘Even better than the real thing’<\/h3>\n
\n

\u00a0\u00a0MailOnline was able to try two of Hampton Creek\u2019s products – its mayonnaise, and cookies made using its baking product.<\/span><\/p>\n

The results were surprising, if a little anticlimactic. Both tasted exactly as you would expect – and are indistinguishable from products made with real egg.<\/span><\/p>\n

The chocolate chip cookies we tried were excellent – crumbly, moist and with a feel in the mouth identical to a normal cookie. Crucially, they also look identical to a normal cookie – despite containing no egg.<\/span><\/p>\n

Hampton Creek\u2019s \u2018Beyond Egg\u2019 mayonnaise was also extremely similar to \u2018normal\u2019 mayo – and after trying it out on a few friends, some even preferred to to normal mayonnaise.<\/span><\/p>\n<\/div>\n<\/div>\n

Tetrick\u2019s idea was to find a mix of easy-to-grow plants that, when mixed together in the right way, replicate the taste, nutritional values and cooking properties of an egg.<\/span><\/p>\n

This, he believes will allow the firm to produce its substitute for mass market foods – and to allow developing worlds to grow their own versions with added nutrients.<\/p>\n

\u2018Eggs are functionally incredible, they do everything from hold oil and water in mayo to making the muffin rise and holding scrambled eggs together,\u2019 he said \u2018I started to think what if we can find plants that can do this. We have about 12 plants pre-selected, including a pea already widely grown in Canada. There\u2019s also a bean in South Asia that is incredible in scrambled eggs.\u2019<\/p>\n

The firm is already in talks with major food manufacturers around the world – including several in the UK, to replace eggs in supermarket products with their alternative.<\/p>\n

So far, he says the team has perfected an egg substitute for mayonnaise, and one for cakes.<\/p>\n

‘We can make really good mayonnaise, we\u2019ve done taste tests against market leaders, and beaten them consistently.\u00a0In the world of cookies, we\u2019ve trialled our products with everyone from Bill Gates to Tony Blair, both of whom couldn\u2019t taste the difference.<\/p>\n

‘Bill Gates became an advisor to the company, and has been one of its most vocal supporters in the Silicon Valley world where Hampton Creek is based. – dailymail.co.uk<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

A radical \u2018artificial egg\u2019 backed by Paypal billionaire Peter Thiel and Bill Gates goes on sale in US supermarkets for the first time today. Made from plants, it can replace eggs in everything from cakes to mayonnaise – without a chicken ever coming close to the production process. The team today started selling their \u2018plant … Continue reading “Artificial eggs on sale in the USA”<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":10240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[782,1295],"tags":[6109,6110,6113,6114,6111,6112],"class_list":["post-10238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","category-in-depth-coverage","tag-artificial-eggs","tag-beyond-eggs","tag-bill-gates","tag-hampton-creek","tag-josh-tetrick","tag-peter-thiel"],"cc_featured_image_caption":{"caption_text":false,"source_text":false,"source_url":false},"jetpack_featured_media_url":"https:\/\/praag.org\/wp-content\/uploads\/2013\/09\/chrisandandy_beyondeggs.jpg","_links":{"self":[{"href":"https:\/\/praag.org\/index.php?rest_route=\/wp\/v2\/posts\/10238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/praag.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/praag.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/praag.org\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/praag.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10238"}],"version-history":[{"count":1,"href":"https:\/\/praag.org\/index.php?rest_route=\/wp\/v2\/posts\/10238\/revisions"}],"predecessor-version":[{"id":10241,"href":"https:\/\/praag.org\/index.php?rest_route=\/wp\/v2\/posts\/10238\/revisions\/10241"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/praag.org\/index.php?rest_route=\/wp\/v2\/media\/10240"}],"wp:attachment":[{"href":"https:\/\/praag.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/praag.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/praag.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}