The water got too hot for Starbucks\u2019 ill-defined race crusade.<\/p>\n
The java giant is pulling the plug on its controversial \u201cRace Together\u201d campaign, according to a company memo from CEO Howard Schultz.<\/p>\n
Baristas were no longer to write \u201cRace Together\u201d on customers\u2019 cups starting Sunday, concluding the most visible part of the company\u2019s diversity and racial equality campaign.<\/p>\n
The unorthodox marketing move was supposed to turn the coffee corporation\u2019s stores into impromptu forums for racial dialogues, but even Starbucks staffers seemed confused by it.<\/p>\n
Many said they barely had enough time to fill out orders and were never briefed about the campaign before it was launched, the Daily News reported last week.<\/p>\n
\u201cWhile there has been criticism of the initiative \u2014 and I know this hasn\u2019t been easy for any of you \u2014 let me assure you that we didn\u2019t expect universal praise,\u201d Schultz said Sunday.<\/p>\n
Starbucks has no plans to stop other parts of the initiative, including forums and the hiring of 10,000 employees from diverse backgrounds to man new coffee shops in disadvantaged urban areas.<\/p>\n
The race crusade was largely panned by employees after it was launched Monday. Schultz maintained the campaign was designed to make sure that \u201cthe promise of the American Dream should be available to every person in this country, not just a select few.\u201d<\/p>\n
Source: nydailynews.com<\/p>\n","protected":false},"excerpt":{"rendered":"
The water got too hot for Starbucks\u2019 ill-defined race crusade. The java giant is pulling the plug on its controversial \u201cRace Together\u201d campaign, according to a company memo from CEO Howard Schultz. Baristas were no longer to write \u201cRace Together\u201d on customers\u2019 cups starting Sunday, concluding the most visible part of the company\u2019s diversity and … Continue reading “Starbucks’ race crusade goes cold”<\/span><\/a><\/p>\n","protected":false},"author":2961,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,10],"tags":[11280,11281,157,3297],"class_list":["post-18172","post","type-post","status-publish","format-standard","hentry","category-news","category-united-states","tag-race-crusade","tag-racial-intergration","tag-racism","tag-starbucks"],"cc_featured_image_caption":{"caption_text":false,"source_text":false,"source_url":false},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/praag.org\/index.php?rest_route=\/wp\/v2\/posts\/18172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/praag.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/praag.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/praag.org\/index.php?rest_route=\/wp\/v2\/users\/2961"}],"replies":[{"embeddable":true,"href":"https:\/\/praag.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=18172"}],"version-history":[{"count":1,"href":"https:\/\/praag.org\/index.php?rest_route=\/wp\/v2\/posts\/18172\/revisions"}],"predecessor-version":[{"id":18173,"href":"https:\/\/praag.org\/index.php?rest_route=\/wp\/v2\/posts\/18172\/revisions\/18173"}],"wp:attachment":[{"href":"https:\/\/praag.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=18172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/praag.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=18172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/praag.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=18172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}